Sellhelm vs Hustle Got Real: A Full, Honest Comparison

What Hustle Got Real actually is

Checked 26 September 2026: Hustle Got Real describes itself as bringing product research, bulk listing, live stock and price monitoring, and auto-ordering into one dashboard, rather than sellers stitching several disconnected tools together. It sells across eBay, Amazon, Shopify, WooCommerce, Facebook Marketplace and TikTok Shop, and connects to a supplier network it states covers over 200 suppliers, including well-known general dropshipping sources like AliExpress, CJ Dropshipping and Banggood, alongside retail sources like Walmart and Costco. It positions itself plainly as "built for real sellers," with AI-assisted tools aimed at product and listing decisions. This is a genuinely broad, general-purpose dropshipping platform, built to work across many categories and many supplier types at once, not one aimed at a specific niche like furniture.

The real Hustle Got Real prices, and Sellhelm's for the same job

Hustle Got Real publishes three named tiers on its own pricing page: Starter at £29 a month for up to 300 listings, Pro at £39 for up to 500, and Scale at £49 for up to 800, with an unpriced Custom tier above that. At the 500-listing basis this comparison uses throughout, Pro is the plan required, at £39 a month - £1,404 across three years paid monthly. Annual billing is genuinely discounted, up to 40% according to Hustle Got Real's own page - but that same page states plainly that annual plans are non-refundable, a real trade-off worth weighing rather than treating the discount as a straightforward win: a lower effective monthly rate, in exchange for losing the ability to walk away partway through the year if the tool doesn't end up being the right fit.

Sellhelm's Solo licence, covering one eBay account with no listing cap, is £99 paid once - the same £99 regardless of whether the shop carries 300 listings or 3,000, with no annual-commitment trade-off to weigh at all, since there is no recurring payment in the first place.

What Hustle Got Real genuinely does that Sellhelm does not

Hustle Got Real's reach across six marketplaces at once is a real, substantial capability - a seller listing the same products on eBay, Amazon and TikTok Shop simultaneously has no equivalent option in Sellhelm, which covers eBay alone. Its supplier network, spanning general dropshipping sources like AliExpress and CJ Dropshipping alongside retail sources like Walmart and Costco, gives a seller access to a genuinely wide range of product categories from a single tool, rather than a specific, curated list. Its bulk listing workflow, built for publishing many products quickly across several marketplaces at once, is a genuine capability aimed at a different kind of scale than Sellhelm's own drafts-reviewed, one-at-a-time-checked approach. And it runs in a browser, reachable from any device, where Sellhelm is a Windows-only program.

What Sellhelm does differently, and why the supplier list itself is the point

Sellhelm's supplier list is deliberately narrower than Hustle Got Real's - a specific, individually-proven set of UK and US furniture and home-goods shops, each one confirmed to actually work with Sellhelm's own reading tools before being added, rather than a broad, generalist network covering many categories from many kinds of suppliers at once. This is a genuine trade-off, not simply a smaller version of the same thing: a seller specifically dropshipping furniture, sourced from real UK suppliers with UK delivery times, gets a tool built and tested specifically around that exact supplier type, rather than one general-purpose network expected to work reasonably across furniture, electronics, clothing and everything else at once. Sellhelm's one-time pricing, its eBay-specific fee engine covering the exact UK and US fee structures, and its drafts-review step before anything goes live are all covered in more depth in our piece on the real cost of every eBay dropshipping tool in 2026.

The browser extension model, on both sides

Hustle Got Real's "extension" listing workflow, alongside its manual and bulk options, reflects a genuinely common pattern across multi-marketplace tools - a browser extension that reads a supplier's page directly, wherever that supplier happens to sell. Sellhelm uses a similar mechanism for a specific, narrower reason: a small number of UK and US supplier shops - eight, on the current UK list - actively block automated, non-browser reading, and Sellhelm's own Chrome extension exists specifically to reach those particular shops the same way a person browsing normally would, rather than as a general-purpose listing tool covering arbitrary pages. The two tools use a similar underlying technique for genuinely different reasons: one as a broad, general listing mechanism across many kinds of pages; the other as a narrow, specific workaround for a small, named set of shops that would otherwise be unreadable at all.

A closer look at the non-refundable annual plan

Hustle Got Real's own annual discount deserves a closer, honest look, since a 40% saving sounds unambiguously good until the specific condition attached to it is actually read. A seller signing up for an annual plan to capture that saving is, by Hustle Got Real's own stated terms, unable to get a refund if the tool turns out not to suit their shop three months in - the full annual amount has already been committed, non-refundably, regardless of how the rest of the year goes. This is a materially different risk than Sellhelm's 14-day money-back guarantee on a one-time purchase, or even Hustle Got Real's own monthly billing, which at least allows leaving at the end of any given month without having pre-committed to a full year up front.

Which seller genuinely suits which

A seller planning to run a wide, opportunistic dropshipping business - testing several product categories across several marketplaces, sourcing from whichever supplier in a large network happens to have the best margin on a given week - is well served by Hustle Got Real's breadth, in a way a narrower, furniture-specific eBay tool simply cannot match. A seller who has deliberately chosen furniture as a category, sourcing specifically from real UK suppliers with UK delivery, focused on eBay as the whole business rather than one channel among several, is the seller Sellhelm was actually built around - narrower by design, and for that specific seller, more precisely fitted to the job than a broad, generalist platform covering many categories and platforms at once.

AI-assisted decisions, compared honestly with a non-AI approach

Hustle Got Real markets AI assistance for product and listing decisions - help choosing what to sell and how to describe it, generated automatically rather than researched and written by hand. Sellhelm takes a deliberately different approach: it does not generate product ideas or write listing copy using AI at all, instead surfacing real, specific data about the supplier shops a seller has already chosen - actual prices, actual stock levels, actual dispatch history - and leaving the sourcing and writing decisions themselves to the seller. Neither is objectively the better approach for every seller. AI-assisted suggestions can genuinely speed up decisions across a broad, unfamiliar supplier network of the kind Hustle Got Real offers; a seller who has already chosen their category and their suppliers deliberately, and simply wants accurate, real-time data about them rather than machine-generated suggestions, is better served by Sellhelm's more literal, data-first approach.

Bulk listing at scale, against one-at-a-time reviewed drafts

Hustle Got Real's bulk listing workflow is built for genuine scale - publishing many products across several marketplaces quickly, which matters considerably to a seller managing a large, varied catalogue sourced from a 200-supplier network. Sellhelm's drafts-based workflow, covered in our piece on what a drafts review step actually catches before you list, is deliberately built around a smaller, more manageable furniture catalogue where each listing genuinely benefits from an individual check before it goes live - a trade-off that makes real sense for a seller whose whole business is a few hundred carefully sourced furniture listings, and makes considerably less sense for a seller trying to list thousands of items across six marketplaces at once, where per-item review at that scale would be its own genuine burden.

Why a narrower, individually-proven list is the actual point, not a limitation

It would be easy to read "200 suppliers" against "a specific, curated list" and assume bigger is simply better - worth resisting that assumption directly. A broad, generalist supplier network necessarily includes suppliers of varying reliability, since covering that many at once makes individually vetting each one to the same depth genuinely difficult. Sellhelm's narrower list exists specifically because each one has been checked directly against Sellhelm's own reading tools, confirmed to actually work rather than simply listed as theoretically supported - a smaller number, deliberately, in exchange for a higher floor of confidence in each one that does make the list, covered in more depth in our piece on how to find and vet UK dropshipping suppliers for eBay.

The operational cost of six marketplaces that price alone doesn't show

A genuine, easy-to-overlook cost of Hustle Got Real's multi-marketplace reach is not in the subscription price at all - it is in the real operational complexity of actually running a shop across six different platforms at once, each with its own policies, its own buyer expectations, its own dispute processes and its own specific rules. A seller genuinely equipped to manage that complexity gets real value from one tool covering all six. A seller who has deliberately chosen to focus on eBay alone, precisely to avoid spreading attention across several platforms' worth of policies and buyer behaviour, is choosing focus as a genuine strategy in its own right - not simply settling for a narrower tool because it happens to be what Sellhelm offers.

What happens to the bill as a shop actually grows

Hustle Got Real's own tier structure means growth past a plan's cap is a real, recurring event worth planning for rather than a surprise - a shop crossing from 290 to 310 listings moves from Starter's £29 a month to Pro's £39, and crossing from 490 to 510 moves from Pro to Scale's £49, each step a genuine, permanent increase in the monthly bill tied directly to the shop's own success. Sellhelm's complete absence of a listing cap means this specific event simply never happens - the same £99, paid once, whether the shop sits at 290 listings or 2,900, with the entire multi-year saving compounding the larger and longer a shop actually grows.

Support, community and company scale

Hustle Got Real's own broader reach across six marketplaces and 200 suppliers likely means a correspondingly wider community of sellers to compare notes with, and a support operation sized to match that broader scope. Sellhelm's narrower focus - one platform, one specific supplier category - means a correspondingly narrower community, but one where every seller in it is genuinely solving the same, specific kind of problem: UK and US furniture dropshipping on eBay, not a mix of categories and platforms diluting how directly relevant any given piece of shared advice actually is. A seller who values breadth of shared experience has a real reason to prefer the former; a seller who values depth and direct relevance has an equally real reason to prefer the latter.

Why category focus specifically changes which tool actually fits

The comparison throughout this piece keeps returning to the same underlying axis, worth stating directly as its own point: a seller dropshipping across several unrelated categories - electronics one month, home goods the next, clothing after that - genuinely benefits from a broad supplier network covering all of them from one login, which is precisely what Hustle Got Real is built to offer. A seller who has deliberately settled on one category, furniture specifically, and is building real depth in it - understanding its specific fire safety rules, its specific return patterns, its specific seasonal shape - is better served by a tool built around that same depth, rather than one built for breadth across categories this particular seller has no intention of ever touching.

A worked example

A seller running a 550-listing furniture shop on eBay only, sourced entirely from UK suppliers, compares the two directly. On Hustle Got Real, 550 listings sits within the Pro tier's 500 cap only barely - realistically, growth to 600 or 700 pushes onto Scale at £49 a month, still within reach of a seller genuinely using the platform's supplier network across several categories, but paying for multi-marketplace and multi-supplier reach this specific, single-category, eBay-only shop never actually uses. On Sellhelm, the same 550-listing furniture shop costs £99 once, with a supplier list specifically vetted for the exact category this seller is actually working in, and no unused capability being paid for every month regardless of whether it's ever touched.

Questions people ask