Find what sells, see the supplier behind any winner, price every listing after eBay's fees, then let Sellhelm watch stock, orders and books for every eBay account you run. For eBay UK and eBay US, on your own PC, with no subscription.
Find what sells, see the supplier behind it, price it after eBay's fees, and let Sellhelm run the rest. On your own PC, with no subscription.
Reads
AmazonAAliExpressand 69 more shops, or any product page you paste
Amazon and AliExpress searched together, with Prime and eBay demand.
Pick any eBay seller and find the supplier behind their listings.
Prices worked out after eBay's fees, watched, and held if a change costs you.
What each sale really made, with the supplier page and address ready.
Sales, fees, costs and VAT worked out as you go.
A listing template for every shop you buy from.
Stock you hold yourself gets the same template, sums and checks.
One licence, every eBay account on this computer.
The real program, on a demo shop with test data. Not a promise of profit.
From the first idea to the paid order
The real program, on a demo shop full of test data. Pick a step.
Eight sales at the wrong price cost more than Sellhelm Solo. Sellhelm is there for the ninth.
Your eBay account, inside Sellhelm
Sellhelm reads your eBay account straight from eBay when you open a page, and keeps none of it on disk. No exports and no second login. The real program, on a demo shop with invented figures: pick a page.
Sellhelm only reads your account in this section, apart from sending a reply when you press send.
Paid add-on: Tracking & auto orders
When a sale comes in, Sellhelm can fill in the Amazon order in your own Chrome, then follow the parcel and show your buyer where it is. You stay in charge of the money.
In your own Chrome, Sellhelm puts the item in the basket, types in your buyer's address (taken from eBay at that moment and never saved), chooses free Prime delivery and stops on the last page. You check it and press pay. If you would rather, switch on "Buy it completely" and Sellhelm presses pay too.
Prime delivery only, unless you turn that off. An order is held back if the price has gone up by more than you allow (10% to start with). Each Amazon account has a daily limit (15 orders to start with), and there is a short random pause between orders.
If the parcel has a normal courier tracking number (Royal Mail, DPD, Evri and so on), Sellhelm adds it to the eBay order and marks the order dispatched. Amazon's own delivery vans do not give a number that eBay accepts, so for those parcels eBay gets none and your buyer follows the parcel on your tracking page instead. Sellhelm never changes or disguises a number.
The small print, plainly. Automatic ordering works for Amazon today; AliExpress is coming. Chrome has to be open, with Sellhelm running. Ordering through your own Amazon accounts may go against Amazon's rules, and Sellhelm tells you so on the screen. Start with "Fill it in, then I press pay", and only use accounts you could afford to lose.
This is the real tracking page, with a made-up order. Every customer gets the same page, on their own web address.
The "Notify me" button only works while the page is open. It is not email, text message or a push notification.
Reads 71 shops out of the box, and any product page you paste.
Amazon
Argos
B&Q
Dunelm
IKEA
John Lewis
Currys
Wickes
Next
HomebaseTry it with your own numbers
Type what a supplier charges and the return you want. This is the same sum Sellhelm does for every product, with eBay UK's fees and the VAT on them.
An illustration with example fee rates. Sellhelm uses eBay's published rate for each product's own category.
Side by side
AutoDS, Hustle Got Real, Easync and Yaballe: each one's own website, read row by row. Where they beat Sellhelm, the table says so. Prices are compared on the pricing page.
| Feature | Sellhelm15 of 16 | AutoDS6 of 16 | Hustle Got Real8 of 16 | Easync5 of 16 | Yaballe6 of 16 |
|---|---|---|---|---|---|
| Product researchSearch suppliers for products and rank them by demand and profitAutoDS: Finding Hub is a paid add-on | Yes | Finding Hub is a paid add-onYes, Finding Hub is a paid add-on | Yes | Yes | Yes |
| Competitor researchRead another seller's whole shop and find the supplier behind each winner, with proof | Yes | Not stated on the pages we read | Not stated on the pages we read | Not stated on the pages we read | Not stated on the pages we read |
| VeRO brand checkerCheck every listing for protected brands before it goes live | Yes | Yes | Yes | Yes | Yes |
| Price and stock monitoringFollow your suppliers' prices and stock, and update eBay | Yes | Yes | Yes | Yes | Yes |
| A tracking page for your buyersYour buyer opens a page and sees where their parcel isSellhelm: in your name, on your web address, paid add-on | in your name, on your web address, paid add-onYes, as a paid add-on, in your name, on your web address | Not stated on the pages we read | Yes | Not stated on the pages we read | Not stated on the pages we read |
| Buyer messages, returns and casesRead and answer your eBay buyers without leaving the toolAutoDS: eBay API stores only | Yes | eBay API stores onlyYes, eBay API stores only | Not stated on the pages we read | Not stated on the pages we read | Not stated on the pages we read |
| Your eBay traffic, payouts and feesWhat came in, what eBay kept and when you are paid | Yes | Not stated on the pages we read | Not stated on the pages we read | Not stated on the pages we read | Not stated on the pages we read |
| Account health and seller levelSee how your eBay account is doing before eBay tells you | Yes | Not stated on the pages we read | Not stated on the pages we read | Not stated on the pages we read | Yes |
| Listing designs you can editReady-made eBay listing designs, changed to suit youYaballe: ready-made templates | Yes | Not stated on the pages we read | Yes | Not stated on the pages we read | ready-made templatesYes, ready-made templates |
| No limit on how many listingsRun as many listings and eBay accounts as you haveAutoDS: plans cap product variations · Hustle Got Real: only the top plan is unlimited · Yaballe: custom plans go higher | Yes | plans cap product variationsNo | only the top plan is unlimitedNo | No | custom plans go higherNo |
| Money-back guaranteeA stated refund period on a first purchaseSellhelm: 14 days · Hustle Got Real: 7 days, monthly plans | 14 daysYes, 14 days | Not stated on the pages we read | 7 days, monthly plansYes, 7 days, monthly plans | Not stated on the pages we read | Not stated on the pages we read |
| VAT return figures and tax set-asideBooks worked out from your real sales, fees and costs | Yes | Not stated on the pages we read | Not stated on the pages we read | Not stated on the pages we read | Not stated on the pages we read |
| One payment, no monthly feePay once and keep it | Yes | No | No | No | No |
| A program on your own PCYour shop's data stays on your computer | Yes | Not stated on the pages we read | Not stated on the pages we read | Not stated on the pages we read | Not stated on the pages we read |
| Automatic supplier orderingPlaces the supplier order for youSellhelm: Amazon only, paid add-on · AutoDS: paid add-on · Hustle Got Real: 1% fee on some shops · Yaballe: from the Growth plan | Amazon only, paid add-onYes, as a paid add-on, Amazon only | paid add-onYes, as a paid add-on | 1% fee on some shopsYes, 1% fee on some shops | Yes | from the Growth planYes, from the Growth plan |
| Other marketplacesSells beyond eBaySellhelm: eBay today | eBay todayNo | Yes | Yes | Yes | Not stated on the pages we read |
Read from each company's own public website on 9 October 2026. A dash means we did not find it stated on the pages we read, not that the tool cannot do it; "paid add-on" means the company sells it separately. Companies change their products and prices, so check before you decide. Rows where a rival does more than Sellhelm are shaded.
Pricing
No subscription and no per-listing fees. One licence runs Sellhelm on one Windows PC, and every 4.x update is included. Every pack has every feature: see them all.
Need more than five? Ask us and we will work something out.
Already paying every month?
Slide to what you pay for a listing tool now and see when Solo has paid for itself.
Solo pays for itself in about 3 months.
Over three years you would spend £1,404 against £79.99: £1,324 kept.
Try it on your own shop. If Sellhelm is not right for you, say so within 14 days and we refund every penny, with no forms and no argument.
How refunds work →~30minutes, once, and most of it is eBay approving your keys
Needs Windows 10 or 11 · Google Chrome with the Sellhelm extension (for Amazon, AliExpress and the 22 built-in shops that refuse programs) · an eBay UK or US seller account. It does not run on a Mac, and automatic checks run while Sellhelm is open on your PC.
Every version is written up in plain words: what changed, and why it matters to your shop.
Questions
Straight answers, before you spend anything. There are 40 more on the FAQ page.
Yes. eBay issues developer keys to one seller and does not allow sharing, so every Sellhelm user has their own. They are free and take about 15 minutes; Settings walks you through each click, and eBay can take up to a day to approve a new developer account. One set serves every eBay account you run.
No. Sellhelm runs on your PC and keeps its database in a folder there. There is no Sellhelm login and no analytics inside the program. It contacts us to activate and check your licence, to fetch the brand watch list and, when you run product research, to count a credit. None of those sends your products, prices, orders or buyers. The optional Tracking & auto orders add-on is the one exception: your tracking page is told the eBay order number, the item, its picture and how far the parcel has got, and nothing about the buyer.
With the Tracking & auto orders add-on, yes, for Amazon: it fills in the order in your own Chrome and stops for you to press pay, or buys completely if you switch that on. AliExpress is coming. Without the add-on, the order desk opens the supplier's page with the buyer's address split into copy-ready lines, you press buy, and you paste the tracking number in so it goes straight onto the eBay order.
Sellhelm does not promise profit or sales, and nothing can. It stops the avoidable losses: selling below cost after a supplier price rise, selling stock your supplier no longer has, and pricing without counting every fee. Worth selling is evidence, not a guarantee, and the research shows its reasons.
One licence lets Sellhelm run on one Windows PC. You get a Machine ID from the program, paste it into your account, and your licence key appears. If you replace that PC, you can move the licence to the new one yourself.
Not on a Mac - Sellhelm is a Windows 10 and 11 program. For eBay.com, switch country at the top of the page: the US edition has its own suppliers and its own fee and tax maths built for US sellers. This edition is built for eBay UK, with fee and VAT maths for UK sellers.
Tell us within 14 days and we refund you in full. No forms and no argument.
Free to use, no account
From £79.99, once. Fourteen days to change your mind.
