What's new

Sellhelm keeps getting better.

Every 4.x update is included in your licence and appears in your account. Here is what each release brought.

Version 4.0.0

September 2026 · The current release

Pricing you can trust

  • Prices set by the return you want on what you spend, after every eBay fee, the VAT on those fees and each supplier's delivery charge.
  • eBay's own fee rate for each category, read from eBay and used per product.
  • Correct for VAT-registered sellers, and it shows what registering would change.
  • Type any price on a product and see what you would keep before you set it, or pin your own price.

Safety rails

  • Big price jumps are held for you to look at, with a Send it now button. A stock-out still goes through while a price waits.
  • A limit on how many changes go in one run, and nothing is sent if too many supplier pages fail to read.
  • Sellhelm will not send a stock-out that would end a listing when eBay's out-of-stock option is off, and tells you how to switch it on.
  • Every check records what it did to every product: sent, refused, held, deferred or unreadable.
  • A supplier's name can never reach eBay: it is stripped, refused if found anywhere in a listing, and templates naming a shop are refused.

Suppliers

  • 32 shops built in, each with its own reader. 8 are read through your own Chrome; the rest directly.
  • Amazon shows a Prime next-day badge, and the Products page can filter on it.
  • Wrong pages, redirects and ambiguous options are refused rather than guessed at.
  • A shop that starts refusing Sellhelm is left alone for 15 minutes and read through your browser instead.
  • Add products from any other shop by pasting its address.

Listings

  • A drafts tray: nothing goes on eBay until you compare the facts with the supplier's page, tick it and press List. "Check with eBay first" asks eBay whether it would accept it.
  • Five listing designs with 1 to 24 photo slots. Delivery and returns wording follows your eBay policies.
  • In the box and safety-note blocks, and your shop name or logo on every listing. No scripts and no hosted images.
  • Categories chosen from eBay's suggestion and Sellhelm's own word matching, item specifics filled in, and photos checked for size and format.

Orders and money

  • An order desk with real eBay states, photos, days left to dispatch, the supplier's page a click away, and the address in copy-on-click parts that are never saved.
  • Tracking goes straight onto the eBay order. Feedback is tracked. "What it really made" shows your true cost, fees and return.
  • Finances: sales, fees, goods, costs, profit, VAT return figures, the registration-threshold tracker, tax to put aside for a sole trader or a limited company, and a CSV for your accountant.
  • An Overview that shows what you kept, what needs you, your pipeline, catalogue and eBay interest at a glance.

Looks and comfort

  • A wider layout, one consistent set of buttons, a dark theme and an optional panel lock.
  • Drag-to-reorder photos and a keyboard-friendly navigation.

Your data

  • Daily backups, plus one before anything risky. Export everything and Restore, and one data folder that updates never touch.
  • A proper Windows Setup: it carries its own runtime, adds Start menu shortcuts and a Sellhelm icon, appears under Windows Settings > Apps with an uninstaller, and updating is just running the new Setup.
  • One licence per computer, checked offline. Nothing phones home.

Take the helm of your eBay business.

From £99, once. Fourteen days to change your mind.

  • No subscription
  • Every 4.x update included
  • Runs on your own PC