The subscription tools rent you a listing allowance by the month, and the cheapest plans stop at 200 listings. Sellhelm is one payment for the software: no cap on listings, no per-order fee, no monthly bill. It runs on your own PC.
Let Sellhelm fill in the Amazon order when a sale comes in, then follow the parcel and show your buyer where it is. It is not part of the price above, and it is the only thing in Sellhelm with a monthly charge.
1A sale comes inA buyer buys on eBay, as normal.
2Sellhelm fills in the Amazon orderIn your own Chrome. It stops for you to press pay.
3Your buyer follows the parcelOn a tracking page in your shop's name. The number goes onto the eBay order too.
Order desk, with the add-on
tracking.yourshop.co.uk
What your buyer sees
Four steps, the day it is due, a route drawing and the tracking history, on your own address in your shop's name. No account to make, and no mention of your supplier.
What is included
Amazon automatic buyingBasket, address and free Prime delivery, filled in for you. Works today.
AliExpress automatic buying ComingBeing built. It will arrive in an update.
Parcel trackingWhere each parcel has got to, checked several times a day.
Your own tracking pageYour name, your address, your colours. Buyers type in their eBay order number.
Tracking numbers on eBayAdded to the eBay order when the courier is one eBay accepts (Royal Mail, DPD, Evri and so on).
You stay in controlPrime only, a price limit and a daily limit per account. You press pay, until you choose otherwise.
What you need for it to work
Chrome open, Sellhelm running. Orders are placed in your own Chrome, so Chrome has to be open, with Sellhelm running, for an order to be placed.
Your own Amazon accounts. Each in its own Chrome profile. Ordering through them may go against Amazon's rules, and Sellhelm says so on screen. Only use accounts you could afford to lose.
A web address for your page. A subdomain such as tracking.yourshop.co.uk. We register the domain for you (that is what the setup fee covers), or you point a subdomain of one you own at us, with no setup fee.
How it starts
Add it in your account. Choose your shop name and address. Pay the setup fee (none if you own the domain) and the first month.
Point your address, if it is yours. We show the one DNS record to add. If we register it for you, there is nothing to do.
Connect your buyer accounts. In Sellhelm, add each Amazon account in its own Chrome profile, and try a practice order first.
Orders and tracking flow. New eBay orders are filled in, parcels are followed and your buyers see where theirs is.
What it never does
Sellhelm only ever adds a tracking number to an eBay order when the courier is one eBay recognises (Royal Mail, DPD, Evri and so on). eBay does not accept Amazon's own delivery tracking numbers, so for those parcels nothing is added to eBay: your tracking page follows the parcel instead, and you send your customer the page link or a screenshot. Sellhelm never converts, changes or disguises a tracking number, and never uses a tracking-conversion service: those can get an eBay account flagged, and nothing here is meant to deceive anyone.
Buying completely, without you pressing pay, is off until you switch it on. It only presses pay when the address, quantity, Prime delivery and total all check out, and the price rise stays within your limit (10% to start with, 15 orders a day per account to start with, with a short random pause between orders).
Research credits
A starting allowance in every pack. Top up only if you run out.
A credit pays for the AI at work, and for nothing else. A product your own rules turn away is never sent to the AI and costs nothing, and everything else in Sellhelm never uses a credit.
Uses creditsOnly these two things
Competitor researchOne credit when it finds at least one supplier behind a listing, however many suppliers it finds. Nothing when it finds none.
1 credit
Product researchOne credit for each product that reaches the AI photo check, whatever the AI decides, because the check is what costs money. A product that fails your price, profit or demand rules is turned away before the AI and costs nothing.
1 credit
AI title writerOne credit each time you press the button in a draft. Typing your own title or using the suggested ones is always free.
1 credit
AI description writerOne credit each time you press the button in a draft. It rewrites the supplier's wording, you see it beside the original, and you use it only if you like it. Given back if nothing usable comes out.
1 credit
AI main photoOne credit each time you press the button in a draft. The AI picks the cleanest of your product’s photographs; the studio picture is then made on your own computer, with the product cut out and set on a clean backdrop. Given back if none of the photographs is suitable. The original photo is never changed and you can always go back to it.
1 credit
Always freeNever uses a credit
Reading a seller's whole shopFree
A product your price, profit or demand rules turn awayFree
A competitor search that finds no supplierFree
Pricing, watching, drafts, orders and FinancesFree
Everything else in the programFree
Included with your pack
Solo5,000credits to start
Pair10,000credits to start
Crew20,000credits to start
Shared by every PC on the same order, not split between them.
Top up when you need to
5,000 credits£2.80 per 1,000£13.99
10,000 credits£2.80 per 1,000£27.99
20,000 credits£2.75 per 1,000£54.99
Bought once, from your account, in the same currency as your order. Added straight away. No subscription and nothing renews.
One honest basis: the plan each company sells to a shop with 500 live listings, at the price that company publishes itself. Follow any name to check it.
Three years, side by side
Sellhelmthe program, once£79.99
Sellhelm with the add-onplus Tracking & auto orders for 3 years£269.62
Hustle Got RealPro, £39 a month£1,404
AutoDSStarter, $39.90 a month$1,436
EasyncBasic, $49.99 a month$1,800
YaballeGrowth, $49 a month$1,764
DroopifyAdvanced 800, €39.99 a month€1,440
The Sellhelm bars are what you pay in total: the pack once, and with the optional add-on, its setup fee plus 36 months. Tools priced in another currency are shown without a bar, because we do not convert prices.
Nothing is required. Every 4.x update is included. Optional: Tracking & auto orders (£4.99 a month), and more research credits if you use up your starting allowance.
Annual billing is up to 40% off, and annual plans are non-refundable. Automatic ordering carries a 1% fee on Amazon, Walmart, Costco, Asda and JD Williams orders. Unlimited listings is a separate plan at £349 a month.
Automatic ordering is a $9.90 a month add-on. Annual billing is 25% off. Plan limits count product variations, not listings.
Automatic orders are capped too, from 200 a month on Basic. No annual billing option: monthly only. Other pages on its site show different prices for some plans; these are the pricing page's.
Automatic order placement is listed from the Growth plan up; the cheapest plan lists fulfilment through Yaballe's own Amazon accounts instead. Annual billing is 20% off.
Billed per user, monthly only: no annual discount. The cap is products held, not active listings, and pricing keeps rising with it (published up to 50,000 products).
If you stop paying
It keeps working. The licence is yours
Access ends
Access ends
Access ends
Access ends
Access ends
Sellhelm Solo, one PC
What it costs
£79.99 once
Three years of it
£79.99
Listings allowed
No limit
Where it runs
Your own Windows PC
Anything else to pay
Nothing is required. Every 4.x update is included. Optional: Tracking & auto orders (£4.99 a month), and more research credits if you use up your starting allowance.
Annual billing is up to 40% off, and annual plans are non-refundable. Automatic ordering carries a 1% fee on Amazon, Walmart, Costco, Asda and JD Williams orders. Unlimited listings is a separate plan at £349 a month.
Automatic orders are capped too, from 200 a month on Basic. No annual billing option: monthly only. Other pages on its site show different prices for some plans; these are the pricing page's.
Automatic order placement is listed from the Growth plan up; the cheapest plan lists fulfilment through Yaballe's own Amazon accounts instead. Annual billing is 20% off.
Billed per user, monthly only: no annual discount. The cap is products held, not active listings, and pricing keeps rising with it (published up to 50,000 products).
If you stop paying
Access ends
Prices read from each company's own public pricing page on 9 October 2026, in the currency that company prints them in; we do not convert them. They change their prices, so check before you decide. Annual billing is cheaper at 3 of the 5 (not Easync or Droopify, which are monthly only). This compares what each one costs and how many listings it allows, not what each one does. For that, see the feature-by-feature table.
Where Sellhelm is ahead
No cap on listings or eBay accountsTheir cheapest plans stop at 500 to 2,000 listings. Sellhelm counts neither listings nor eBay accounts.
One payment, nothing monthlyThey bill every month for as long as you sell. Sellhelm is paid once, and keeps working if you stop.
Two research tools, both yoursProduct research searches your own suppliers for what is worth selling, with a verdict and the reasons. Competitor research reads any seller's shop and finds the supplier behind each winner, with proof. Every search is your own, so you are never fishing in a list everyone else is scrolling. None of the three states the second tool.
Your whole eBay account inside itSeller hub, traffic, money, messages, cases and seller level, read live from eBay and kept nowhere.
VAT and tax figures built inVAT return figures and tax to put aside, from your real sales and fees. None of the three states these.
Your shop data stays on your PCNo Sellhelm login and no shop data sent to us. A hosted tool holds your shop on its servers.
Where they beat us
Three honest differences. If these matter more to you than the price, a hosted tool is the better fit.
3 of the 5 sell on more than eBay.Hustle Got Real, AutoDS and Easync also list to Shopify and other marketplaces. Yaballe and Droopify do not name another marketplace on the pages we read, the same as Sellhelm. Other marketplaces for Sellhelm are being looked at, but nothing is promised and nothing has a date.
They keep working when your computer is off.Sellhelm checks your suppliers and eBay while its panel is running on your PC, so the PC has to be switched on and Sellhelm open (it can sit in the background).
They run in a browser, on any machine.Sellhelm is a Windows 10 and 11 program. No Mac, no phone, no tablet.
Side by side
Most of what the other tools do, and the parts they leave out.
AutoDS, Hustle Got Real, Easync and Yaballe: each one's own website, read row by row. Where they beat Sellhelm, the table says so. Prices are compared on the pricing page.
Product researchSearch suppliers for products and rank them by demand and profitAutoDS: Finding Hub is a paid add-on
Yes
Finding Hub is a paid add-onYes, Finding Hub is a paid add-on
Yes
Yes
Yes
Competitor researchRead another seller's whole shop and find the supplier behind each winner, with proof
Yes
–Not stated on the pages we read
–Not stated on the pages we read
–Not stated on the pages we read
–Not stated on the pages we read
VeRO brand checkerCheck every listing for protected brands before it goes live
Yes
Yes
Yes
Yes
Yes
Price and stock monitoringFollow your suppliers' prices and stock, and update eBay
Yes
Yes
Yes
Yes
Yes
A tracking page for your buyersYour buyer opens a page and sees where their parcel isSellhelm: in your name, on your web address, paid add-on
in your name, on your web address, paid add-onYes, as a paid add-on, in your name, on your web address
–Not stated on the pages we read
Yes
–Not stated on the pages we read
–Not stated on the pages we read
Buyer messages, returns and casesRead and answer your eBay buyers without leaving the toolAutoDS: eBay API stores only
Yes
eBay API stores onlyYes, eBay API stores only
–Not stated on the pages we read
–Not stated on the pages we read
–Not stated on the pages we read
Your eBay traffic, payouts and feesWhat came in, what eBay kept and when you are paid
Yes
–Not stated on the pages we read
–Not stated on the pages we read
–Not stated on the pages we read
–Not stated on the pages we read
Account health and seller levelSee how your eBay account is doing before eBay tells you
Yes
–Not stated on the pages we read
–Not stated on the pages we read
–Not stated on the pages we read
Yes
Listing designs you can editReady-made eBay listing designs, changed to suit youYaballe: ready-made templates
Yes
–Not stated on the pages we read
Yes
–Not stated on the pages we read
ready-made templatesYes, ready-made templates
No limit on how many listingsRun as many listings and eBay accounts as you haveAutoDS: plans cap product variations · Hustle Got Real: only the top plan is unlimited · Yaballe: custom plans go higher
Yes
plans cap product variationsNo
only the top plan is unlimitedNo
No
custom plans go higherNo
Money-back guaranteeA stated refund period on a first purchaseSellhelm: 14 days · Hustle Got Real: 7 days, monthly plans
14 daysYes, 14 days
–Not stated on the pages we read
7 days, monthly plansYes, 7 days, monthly plans
–Not stated on the pages we read
–Not stated on the pages we read
VAT return figures and tax set-asideBooks worked out from your real sales, fees and costs
Yes
–Not stated on the pages we read
–Not stated on the pages we read
–Not stated on the pages we read
–Not stated on the pages we read
One payment, no monthly feePay once and keep it
Yes
No
No
No
No
A program on your own PCYour shop's data stays on your computer
Yes
–Not stated on the pages we read
–Not stated on the pages we read
–Not stated on the pages we read
–Not stated on the pages we read
Automatic supplier orderingPlaces the supplier order for youSellhelm: Amazon only, paid add-on · AutoDS: paid add-on · Hustle Got Real: 1% fee on some shops · Yaballe: from the Growth plan
Amazon only, paid add-onYes, as a paid add-on, Amazon only
paid add-onYes, as a paid add-on
1% fee on some shopsYes, 1% fee on some shops
Yes
from the Growth planYes, from the Growth plan
Other marketplacesSells beyond eBaySellhelm: eBay today
eBay todayNo
Yes
Yes
Yes
–Not stated on the pages we read
Read from each company's own public website on 9 October 2026. A dash means we did not find it stated on the pages we read, not that the tool cannot do it; "paid add-on" means the company sells it separately. Companies change their products and prices, so check before you decide. Rows where a rival does more than Sellhelm are shaded.
Every tool in the table above is a website: you ask their servers to do something and wait your turn behind everyone else paying them that month. Sellhelm is a program on your computer.
No queueThere is no Sellhelm server to be busy or down. A price check starts the moment you press it.
You set the paceEvery 30 minutes or once a day, on the suppliers you pick. Nobody else shares your schedule.
Your shop stays yoursThe database is a folder on your PC. No Sellhelm login, no analytics. We only see a licence check, a credit count and the daily brand list.
You press buySee the total and delivery date before any money moves. The optional add-on can fill the Amazon order in for you.
Blocked shops still workThe Chrome extension reads the 22 shops that turn programs away, in your own browser. A hosted tool cannot do that.
Still working in ten yearsA perpetual licence on your own disk cannot be switched off, repriced or retired by someone else.
In every pack
All 18 of these. In the cheapest pack.
There is no Starter, no Pro and no Enterprise. The packs differ only in how many PCs they cover, and nothing is held back for a dearer plan, because there is no dearer plan.
Every 4.x updateEach new release appears in your account to download, at no extra cost.
Pricing after every feeSet the return you want; Sellhelm solves for the eBay price after all four fees.
Watching for 71 shopsPlus any other shop you paste a link from. Prices and stock kept in step.
The safety railsBig jumps held, unknown readings ignored, and nothing ended by accident.
Drafts you check firstNothing goes on eBay until you have compared it and eBay has been asked.
Five listing designsWith up to 24 photo slots and delivery wording that follows your policies.
The order deskSupplier link, copyable address and tracking sent straight onto the eBay order.
Finances and VATProfit, VAT return figures, the threshold tracker and tax to put aside.
The Chrome extensionReads the 22 shops that turn programs away, and Amazon Prime and AliExpress for research.
Product research and Competitor researchSearch your suppliers, Amazon and AliExpress, check each product on eBay, and read any seller's shop to find the supplier behind a winner. Credits are used only for a result.
VeRO brand checkerEvery draft checked against a list of protected brand names, with a hold on any brand it does not know.
Your own stockProducts you hold yourself, with no supplier website, listed with the same designs, sums and checks.
Every eBay account you runOne licence per PC, as many eBay accounts as you like, each kept apart.
Research creditsUsed only when the AI is put to work: finding where a listing really comes from, the AI photo check in Product research, or one of the AI writers in Drafts (title, description, main photograph). A starting allowance included, more available any time.
Your whole eBay accountSeller hub, traffic, money, messages, cases and returns, and your seller level, read live from eBay and kept nowhere.
Backups and restoreDaily backups, plus Export everything for a fresh install.
Your accountLicence keys, downloads, receipts and support requests, all in one place.
A 14-day guaranteeNot for you? Every penny back, no forms and no argument.
Included, and we mean it
Ask for a shop. Ask for a change.
You are buying from the person who writes it, not from a support tier.
Your supplier is not on the list?
Send us the shop. If its pages can be read reliably, we build the reader and it arrives in an update, at no charge, for everyone. That is how the list got to 71 shops. Nothing is held back for a dearer plan, because there is no dearer plan.
Tell us. Sellhelm is written by someone who runs an eBay shop with it, so a change that makes a real day's work easier is a change we want as much as you do. If it improves the program, it gets built, and it reaches you in an update you have already paid for.
Really. Sellhelm does not count your listings and the price does not change with them. The practical limit is your own PC and the rate your suppliers will let anything read their pages, not a number on an invoice. The tools in the table above sell you an allowance and charge more when you pass it.
What counts as one licence?
One licence lets Sellhelm run on one Windows PC. Pair gives you two, Crew five. You choose which PCs, and you can move a licence to a new PC yourself. See how activation works.
Is it a subscription?
No. You pay once. Every 4.x update is included. If a future major version needs a new licence, you will be told before anything changes, and the version you have keeps working. The one exception is the optional Tracking & auto orders add-on (a one-off setup and a monthly price, cancel any time). You never need it: without it you order from your suppliers and add tracking to your eBay orders by hand.
What happens if Sellhelm stops being sold?
The copy on your PC keeps running. It is a program on your own disk with a perpetual licence, not a seat on our servers that we can switch off. That is the one promise a monthly tool cannot make you.
My supplier is not in your list. Will you add it?
Send it to us. If its pages can be read reliably we build the reader and it arrives in an update, free, for everyone. You can also paste a link from any shop and Sellhelm will do its best with it straight away. Request a shop.
What are research credits?
Competitor research reads a known seller's whole shop (always free), or hunts for where one listing really comes from: it spends one credit only when it finds at least one supplier - five suppliers is still one credit, and finding none costs nothing. Product research searches your suppliers and checks eBay for free. A product that passes your price, profit and demand rules is then checked by an AI that compares the photographs, and that check uses one credit whatever the AI decides, because the check is what costs money. A product your rules turn away costs nothing. The AI title writer and the AI description writer in the drafts use one credit each time you press them, and the AI main photo uses one credit, given back when none of the photographs is suitable. These are the only parts of Sellhelm that are not unlimited. Your pack comes with a starting allowance, shared by every PC it bought, and never expiring. Once it runs low, buy more from your account in packs - the same price per credit whatever the size, no subscription, and nothing is ever spent without a credit to pay for it.
Can I get a refund?
Yes, in full, within 14 days. Ask through your account or by email and we will refund the payment. The refund policy has the detail.
Do you take my card details?
No. Payment is taken in a secure card form run by Stripe, and your card details never reach this website.
Will I get a receipt or an invoice?
Stripe emails you a receipt as soon as you pay, and it is kept on the Orders page of your account. If you need a formal invoice for your accounts, ask us and we will send one.
What about VAT?
The price shown at checkout is the price you pay. Where VAT applies it is included and shown on your invoice.
Can I add more licences later?
Yes. Buy another pack at any time, or ask us if you would like to top up from a smaller pack.
Does one licence cover more than one eBay account?
Yes, as many as you run. A licence limits the computer, never the eBay accounts: a furniture shop, a toy shop and an eBay US shop can all be on one PC with one licence. Each account is kept completely apart with its own products, prices, orders and eBay sign-in, you switch between them in two clicks, and a start page shows what needs attention in each. Each can even have its own Chrome, so your accounts are never signed in side by side. More PCs, such as a partner or an assistant, need a licence each.
Take the helm of your eBay business.
From £79.99, once. Fourteen days to change your mind.