The short version
- Every figure below was read directly off each company's own public pricing page on 26 September 2026 - never a review site, a forum estimate, or a converted currency, and every one links back to the page it came from.
- The comparison uses one honest basis throughout: the cheapest plan each tool actually requires for a shop with 500 active listings, since a lopsided comparison - a rival's smallest plan against Sellhelm's largest - would be neither accurate nor fair.
- Three of the four - AutoDS, Hustle Got Real and Easync - charge monthly, and charge more as a shop's listing count grows past their plan's cap. Sellhelm is a one-time purchase with no listing cap at all.
- None of this means the subscription tools are bad value for what they include - each one does genuine things Sellhelm does not, named plainly further down, because a comparison that only flatters one side isn't an honest one.
- The right tool depends on what a specific shop actually needs - multi-marketplace reach, a huge product-research catalogue, several stores under one login - not simply which one this page happens to be published on.
Why this comparison uses one fixed, published basis
Checked 26 September 2026: comparing subscription software honestly is genuinely harder than it looks, because nearly every provider structures its plans around a listing cap that rises with price - which means the "cheapest plan" quoted in a lazy comparison can quietly refer to a shop a tenth the size of the one actually being planned for. This piece fixes one basis throughout: a shop with 500 active listings, and the cheapest plan each company's own pricing page shows as actually covering that many. Every price is shown in the currency the company itself publishes in - a dollar price stays a dollar price, a pound price stays a pound price - because converting either one into the other, at whatever exchange rate happened to apply on the day this was written, would turn a checkable fact into a guess that goes stale the moment the rate moves.
What each of these four tools actually is
AutoDS and its sibling product DSM Tool - now the same company, with DSM Tool's own site redirecting straight to AutoDS - run entirely on the vendor's own servers, reachable from any device with a browser, and cover multiple marketplaces and Shopify alongside eBay. Hustle Got Real runs the same way - a browser-based, vendor-hosted service, priced in pounds. Easync is the same model again, priced in dollars, with its own multi-marketplace reach. Sellhelm is structurally different from all three: a Windows program that runs on the seller's own PC, connecting to one eBay account per installation, sold as a one-time purchase rather than a recurring subscription, and built specifically around eBay rather than several marketplaces at once.
The real prices, at the same basis, side by side
At 500 active listings, AutoDS requires its Starter plan at $39.90 a month, which covers up to exactly 500. Automatic ordering - having the tool place the actual supplier order once a sale comes in, rather than doing it by hand - is a separate $9.90 a month add-on on top of that, taking the real monthly figure to $49.80 for a shop that wants that specific piece automated. Hustle Got Real requires its Pro plan at £39 a month for the same 500-listing basis. Easync's Basic plan, at $49.99 a month, technically covers up to 2,000 listings - a higher cap than the 500-listing basis strictly requires - but its automatic ordering is capped separately, at 200 orders a month on that same Basic tier, a real limit worth knowing about before assuming the headline price covers everything a shop might actually need done automatically.
Sellhelm's Solo licence is £99, paid once, with no listing cap of any kind - a shop with 500 listings and a shop with 5,000 pay exactly the same amount, because the software is not metering listings at all. This is the single largest structural difference between Sellhelm and all three subscription tools: theirs is a recurring cost that scales with a shop's own size and stays being billed for as long as the shop keeps running; Sellhelm's is a fixed cost paid once, with every 4.x update included afterwards at no extra charge.
What three years of each actually comes to
Multiplying a monthly price by 36 shows the real difference plainly rather than leaving it as an abstract monthly figure easy to underestimate. AutoDS's Starter plan across three years comes to $1,436 - or $1,793 including the automatic-ordering add-on the whole time. Hustle Got Real's Pro plan across the same three years comes to £1,404. Easync's Basic plan comes to $1,800 across three years. Sellhelm's Solo licence, purchased once, is £99 total across that same three-year span - not £99 a year, £99 in total, for the entire period, with no listing cap and no separate charge for automatic ordering, since that capability is simply part of what the one-time price includes.
What these tools genuinely do that Sellhelm does not
An honest comparison names this plainly, because a comparison that only flatters one side is neither trustworthy nor, in a genuine advertisement, lawful. AutoDS, Hustle Got Real and Easync all sell across several marketplaces and to Shopify at once - a shop wanting to list identically on eBay, Amazon and its own Shopify store from one tool has a genuine reason to prefer one of these three, since Sellhelm covers eBay only, with other marketplaces looked at but not promised on any date. All three run in an ordinary browser on any device - a phone, a shared laptop, a machine at a library - where Sellhelm is specifically a Windows 10 and 11 program, with no Mac, phone or tablet version. All three include large, browsable product-research catalogues for finding what to sell in the first place, where Sellhelm watches the specific supplier shops a seller already points it at, rather than being a product-discovery tool in its own right. And AutoDS's Advanced plan specifically allows running up to three separate stores from one account - Sellhelm connects one eBay account per PC, so running two shops genuinely means buying two licences, covered in more depth in running two shops on one licence.
Which kind of shop each approach genuinely suits
None of the above is a case that one of these four is objectively correct for every seller - the honest answer depends on what a specific shop actually needs, not which company happens to be publishing the comparison. A seller planning to sell across eBay, Amazon and a Shopify store simultaneously, from day one, has a genuine, specific reason to consider AutoDS, Hustle Got Real or Easync, since multi-marketplace reach is exactly what a subscription covering several platforms is built to offer. A UK furniture dropshipper running one focused eBay shop, wanting the true, all-in cost fixed and known in advance rather than a recurring bill that grows as the shop itself grows, is precisely the situation a one-time, uncapped licence was built to answer.
Every published tier, not just the one at the 500-listing basis
The single figure used for the headline comparison above is deliberately the one matching a fixed, realistic basis - but it is worth showing the full published tier structure for each company too, since the basis figure alone can make a plan look more generous, or more expensive, than the full picture actually shows. AutoDS publishes four tiers: Import at $26.90 a month for up to 200 listings, Starter at $39.90 for up to 500, Advanced at $66.90 for up to 1,000, and a custom-priced Enterprise tier above that with no published cap. Hustle Got Real publishes Starter at £29 for up to 300, Pro at £39 for up to 500, Scale at £49 for up to 800, and an unpriced Custom tier beyond that. Easync publishes Basic at $49.99 for up to 2,000, Progressive at $65.99 for up to 3,000, Advanced at $89.99 for up to 4,000, and Expert at $185 for up to 10,000 - though Easync's own pricing page states plainly that the $185 Expert figure is a promotional price, with $219.99 as the standard, non-promotional rate for that same tier. Sellhelm publishes three tiers of its own, but they are licence counts, not listing caps: Solo at £99 for one PC licence, Pair at £149 for two, and Crew at £249 for five - every tier, at every price point, covering an unlimited number of listings on each licensed PC.
The annual billing discounts, and the trade-off that comes with them
Two of the three subscription tools publish a discount for paying annually rather than monthly, worth including here since it changes the real comparison for a seller willing to commit upfront. AutoDS offers 25% off with annual billing - its Starter plan effectively becomes roughly $29.93 a month paid annually, rather than $39.90 paid monthly, a real and meaningful saving for a seller confident in staying on the platform for the full year. Hustle Got Real goes further, publishing up to 40% off for annual billing - but its own pricing page states plainly that annual plans are non-refundable, a real trade-off worth weighing against the discount itself: a lower effective monthly rate, in exchange for giving up the ability to walk away partway through the year if the tool turns out not to fit. Easync's own pricing page, at the time this was checked, publishes no equivalent annual discount alongside its monthly tiers. None of these annual-billing structures change the fundamental shape of the comparison - all three remain a recurring cost tied to continued payment, where Sellhelm's £99 is paid once, covers every future 4.x update, and carries no equivalent trade-off to weigh.
Where each tool actually runs, and why that matters beyond convenience
AutoDS, Hustle Got Real and Easync are all reachable from any device with a browser, precisely because they run on the vendor's own servers rather than the seller's own machine - genuinely convenient for checking a shop from a phone or a shared computer, and one of the real, honest advantages named earlier. It also means a seller's shop data - supplier links, pricing rules, order history - lives on a third party's infrastructure rather than the seller's own PC, governed by that company's own data handling and retention practices rather than the seller's direct control. Sellhelm's local-PC model is the inverse trade-off: no access from a phone or a second device without its own licence, in exchange for the shop's own data staying on hardware the seller directly controls, backed up locally rather than dependent on a vendor's own servers staying operational and priced the way they are today.
Being transparent about how this comparison was actually built
It is worth stating the exact rules this comparison followed, since a comparison's credibility rests on the discipline behind it as much as the numbers themselves. Every figure above came directly from each company's own published pricing page, never from a review site, a forum estimate, or a third party's own comparison of the same tools - a rule worth naming because it is the only way a reader can actually check any of this rather than simply trust it. Nothing here makes any claim about how well any of these four tools actually works, how fast, or how reliable its support is - this piece covers price, listing caps and where the software runs, deliberately and only, because a fair comparison of quality would require genuinely using all four for an extended period, which is a different, harder claim than this piece is making. And every price is shown in the currency its own company publishes it in, never converted, because a converted figure is a snapshot of one day's exchange rate dressed up as a stable fact.
The specific problem a listing cap creates as a shop actually grows
A subscription tool's listing cap is not simply a pricing detail - it is a real, structural cost that rises exactly when a shop is succeeding, which is a strange thing for a growth tool to penalise. AutoDS's Starter plan, capped at 500, forces an upgrade to Advanced at $66.90 a month the moment a shop's 501st listing goes live - not a gradual, smooth cost curve, but a real step change triggered by growth itself. Hustle Got Real and Easync both follow the identical pattern at their own respective caps. Sellhelm's complete absence of a listing cap means this specific problem simply does not exist - a shop growing from 500 listings to 5,000 pays the same £99 it always did, and our piece on what a listing cap actually costs you as a shop grows covers this specific mechanic in full.
Three genuinely different shop sizes, compared honestly
A single 500-listing basis is useful for a like-with-like comparison, but a real seller's shop rarely sits at exactly that number, so it is worth showing how the picture changes at three genuinely different sizes. A small shop with 150 listings sits comfortably within AutoDS's cheapest Import tier at $26.90 a month, Hustle Got Real's cheapest Starter tier at £29 a month (which actually covers up to 300), and Easync's cheapest Basic tier at $49.99 a month regardless, since Easync's lowest published tier already covers up to 2,000. A mid-sized shop at 500 listings is the basis already covered above. A larger shop at 1,500 listings pushes AutoDS onto its Advanced tier at $66.90 a month, pushes Hustle Got Real onto its unpriced Custom tier since 1,500 sits above its highest published cap of 800, and stays within Easync's Basic tier at $49.99 since that tier's 2,000 cap still covers it. Sellhelm's Solo licence costs exactly £99 at all three sizes - 150 listings, 500, or 1,500 - because the price was never built around a listing count in the first place.
A more specific look at who each option genuinely suits
A brand-new seller testing a first category with a small, uncertain catalogue has a real, honest reason to consider a monthly subscription specifically because it can be cancelled quickly if the whole idea doesn't work out - a genuine advantage of paying monthly that a one-time purchase does not offer in reverse. A seller already committed to eBay specifically, running a focused single-category shop, planning to stay in this for years rather than testing the water for a few months, is in the position a one-time, uncapped licence was actually built to answer - the multi-year cost comparison above is precisely the calculation that decision should be based on, not a guess. A seller who genuinely needs to list identically across eBay, Amazon and their own Shopify store from day one has a real, specific need none of the eBay-only options here can meet - and choosing based on that genuine requirement, rather than on price alone, is the honest way to make this decision.
A worked example across a genuine growth path
A shop starting at 300 listings, growing to 900 over eighteen months, illustrates the real difference plainly. On AutoDS, that growth crosses from Import ($26.90) to Starter ($39.90) to Advanced ($66.90) as the listing count rises past each plan's cap - a genuinely escalating monthly bill tracking the shop's own success. On Sellhelm, the same growth path costs exactly the same £99 it did on day one, since no plan or cap exists to be crossed. Over the same eighteen months, the AutoDS shop has paid several hundred dollars in cumulative subscription fees across three different plan tiers; the Sellhelm shop has paid £99, once, for software that already covered the 900th listing on the day it was bought.
Why these figures are worth re-checking, not treated as permanent
Every price named in this piece is a real figure read on a specific, stated date - 26 September 2026 - and every one of these companies is free to change its own pricing at any time, exactly the way eBay's own fee card has genuinely changed more than once across the period this blog has been written. A subscription company raising its own monthly price affects the multi-year comparison directly, in a way a one-time purchase's price cannot, since a subscription's true cost is a bet on a rate staying roughly where it is for as long as the shop keeps running. This piece will itself need rechecking periodically against each company's current, live pricing page, and a reader relying on it for a purchasing decision made months from now should do the same rather than treating any figure here as fixed forever.
An honest close, not a hard sell
This comparison is published by Sellhelm, and it would be dishonest to pretend that doesn't shape which facts are chosen to lead with. What it does not do is misstate a rival's price, invent a limitation that isn't real, or leave out what these three tools genuinely offer that Sellhelm does not. A seller reading this should walk away knowing the real, checkable numbers - not simply a favourable-sounding conclusion dressed up as one.
Questions people ask
What does AutoDS actually cost for a 500-listing eBay shop?
Its Starter plan, at $39.90 a month, is the cheapest plan covering 500 listings - $49.80 a month including the separate $9.90 automatic-ordering add-on, or $1,436 across three years on Starter alone.
What does Hustle Got Real cost for the same size shop?
Its Pro plan, at £39 a month, covers 500 listings - £1,404 across three years.
What does Easync cost for the same size shop?
Its Basic plan, at $49.99 a month, covers up to 2,000 listings, though automatic orders are separately capped at 200 a month on that tier - $1,800 across three years.
How much does Sellhelm cost for the same size shop?
A one-time £99 for the Solo licence, with no listing cap at all - the same £99 whether the shop has 500 listings or 5,000, and no separate charge for automatic ordering.