Sellhelm vs Easync: A Full, Honest Comparison

What Easync actually is

Checked 26 September 2026: Easync sells across eBay, Amazon, AliExpress, Shopify, Walmart and WooCommerce, built around what it describes as fully automated, 24/7 updates on pricing, inventory, profits and orders once a seller's source markets and products are set. Its own marketing states orders are placed automatically on the source market the moment one arrives on the target market, with no manual input required, and it positions itself heavily around reducing account risk - its own language includes phrases like "no more account suspensions" and "zero risk," alongside product-discovery tools aimed at surfacing trending, high-demand items across the marketplaces it covers.

The real Easync prices, and Sellhelm's for the same job

Easync publishes four tiers on its own pricing page: Basic at $49.99 a month for up to 2,000 listings, Progressive at $65.99 for up to 3,000, Advanced at $89.99 for up to 4,000, and Expert, published at $185 a month for up to 10,000 - though Easync's own page states plainly that $185 is a promotional price, with $219.99 as the standard rate once that promotion ends. At the 500-listing basis this comparison uses throughout, Basic already comfortably covers it, at $49.99 a month - $1,800 across three years paid monthly. Worth knowing plainly: Basic's automatic ordering is itself capped separately, at 200 orders a month, a real limit that can matter well before the 2,000-listing cap ever becomes relevant to a genuinely active shop.

Sellhelm's Solo licence, covering one eBay account with no listing cap and no separate cap on automatic order handling, is £99 paid once - the same price and the same lack of any cap regardless of how many orders a shop actually processes in a month.

What Easync genuinely does that Sellhelm does not

Easync's six-marketplace reach, including direct AliExpress sourcing built into the same platform, is a real, substantial capability for a seller running a genuinely multi-platform, multi-supplier operation. Its fully automated repricing and order placement, running continuously without a manual review step, is built for a different kind of scale than Sellhelm's own workflow - a seller managing thousands of listings across several marketplaces has a genuine, practical need for automation that does not pause for individual human review on every single change. Its trending-product discovery tools are a genuine product-research capability Sellhelm does not attempt to offer, since Sellhelm watches specific, already-chosen supplier shops rather than surfacing new product ideas across the wider market.

A direct, honest word on the "no suspensions" claim

Easync's own marketing leans heavily on account safety, and it is worth addressing this directly rather than ignoring it. No software tool, including Sellhelm, can honestly guarantee that an eBay account will never be suspended - account standing is determined by eBay itself, based on a seller's own policy compliance, performance metrics and buyer satisfaction, none of which any third-party tool controls outright. What a tool can genuinely affect is the specific, narrower risk of an automated system pushing through a mistake - a wrong price, a nonsense stock reading, a listing that shouldn't have gone live - without a human catching it first. Sellhelm's own approach to this specific risk is covered in our piece on what a drafts review step actually catches before you list: holding an unusually large price jump for review and ignoring a reading it cannot make sense of, rather than acting on it. This is a real, meaningful safeguard against one specific failure mode - it is not, and cannot honestly be marketed as, a guarantee against the broader, genuinely separate risk of account suspension itself.

Why the automatic-order cap matters more than the listing cap here

Easync's Basic tier's generous 2,000-listing cap can make the plan look like it comfortably covers a shop's growth for a long time - the separate 200-orders-a-month cap on automatic ordering is the figure actually worth watching closely for an active, well-selling shop. A furniture shop doing 250 genuine sales in a strong month, well within a reasonable range for a shop with only a few hundred listings, would exceed Basic's automatic-order cap despite sitting nowhere near its listing cap - a real, specific reason the headline "2,000 listings" figure understates what actually triggers an upgrade in practice. Sellhelm has no equivalent order cap at any tier, on any licence.

The genuine cost of full automation, beyond convenience

Full, continuous automation is a genuine time-saver, and it is worth being honest that it also removes a specific kind of safety net rather than simply adding convenience for free. A price or stock update pushed live automatically, at 3am, with no human review, means a genuine error - a supplier's page glitching, a scraping mistake producing a nonsense figure - can reach a live eBay listing before anyone has had a chance to notice it. This is not a claim that Easync's own systems are careless; every automated system carries some version of this trade-off by design. The question worth asking honestly is whether a specific shop's own scale genuinely requires full automation badly enough to accept that trade-off, or whether a smaller catalogue could reasonably tolerate a brief review step in exchange for the extra safeguard it provides.

Full automation against a deliberate pause: which actually suits which seller

Easync's fully automated, 24/7 model suits a seller managing genuine scale across several marketplaces, where manually reviewing every single price or stock change would itself become the bottleneck - automation at that scale is less a convenience than a practical necessity. Sellhelm's deliberate review step suits a seller running a smaller, more tightly managed furniture catalogue on eBay alone, where each listing genuinely benefits from a human glance before a change goes live, and where the shop's own scale makes that extra step a small, manageable cost rather than an operational bottleneck. Neither approach is simply correct in the abstract - the right one depends on how large and how automated a specific shop actually needs to be.

Every published Easync tier, in full

Beyond Basic, Easync's remaining tiers scale considerably further than the 500-listing basis this comparison needs: Progressive at $65.99 a month for up to 3,000 listings, Advanced at $89.99 for up to 4,000, and Expert at its promotional $185 (standard $219.99) for up to 10,000. Each higher tier also raises the automatic-order cap alongside the listing cap, though Easync's own pricing page is worth checking directly for the exact order-cap figure at each tier, since it is the more binding constraint in practice for an active shop, as covered above. Sellhelm's three tiers - Solo at £99, Pair at £149, Crew at £249 - scale by number of licensed PCs, not by listing or order count, so the same absence of any cap applies identically at every tier Sellhelm sells.

Direct AliExpress sourcing, against a proven, narrower supplier list

Easync's built-in AliExpress sourcing is a genuine, distinct capability - a seller can source directly from AliExpress's own enormous catalogue without a separate supplier relationship to establish first. Sellhelm takes the opposite approach deliberately: a specific, individually-proven list of UK and US furniture suppliers, each confirmed to actually work with Sellhelm's own reading tools, rather than an open, general-purpose catalogue. This is a real, meaningful difference in the underlying business model as much as the software - a seller planning to source broadly and opportunistically from a huge, generalist catalogue is better served by Easync's direct AliExpress access; a seller who has deliberately chosen a small, dependable UK supplier base for genuine UK delivery speed and reliability is better served by Sellhelm's narrower, proven list.

Reading "zero risk" marketing claims honestly

Beyond the specific suspension point already covered, it's worth naming the broader pattern in "zero risk" and "no headaches" marketing language more generally, across this entire category of tool, not aimed at Easync specifically. No dropshipping software - automated or reviewed, Sellhelm included - removes the underlying commercial risks of running a shop: a supplier going out of stock, a buyer dispute, a category with a persistently high return rate, or a genuine account review triggered by factors entirely outside any tool's control. The honest, useful question to ask of any such claim, from any company, is what specific, narrow risk it is actually addressing - automated repricing catching a stale price before a sale happens, for instance - rather than treating a broad marketing phrase as a guarantee against every kind of risk a shop could possibly face.

Trending-product discovery, against watching what's already chosen

Easync's product-research tools surface trending, high-demand items across the marketplaces it covers - genuinely useful for a seller still deciding what to sell, or looking to add new product lines opportunistically as trends shift. Sellhelm's role begins after that decision has already been made: watching the specific supplier shops a seller has chosen, tracking their real prices and stock levels, rather than suggesting what to add next. Our piece on the question to ask before copying any "winning product" list covers a related, honest caution worth applying here too - a trending-product suggestion, from any tool, still needs checking against a seller's own real supplier cost and fees before it means anything specific to that seller's own margin.

What growth actually does to the bill on each

A shop growing steadily in order volume, even while its listing count stays roughly flat, illustrates a subtlety Easync's own cap structure creates: a seller adding no new products at all, simply selling more of the same ones, can still cross an automatic-order cap and trigger a plan upgrade - a genuinely different growth trigger than the listing-count caps most other subscription tools in this category use. Sellhelm's complete absence of any cap, on listings or on orders, means neither kind of growth ever changes the £99 already paid.

A worked example

A furniture shop with 400 listings, selling 220 orders in a genuinely strong month, compares the two directly. On Easync's Basic tier, the listing count sits comfortably within the 2,000 cap, but 220 orders pushes past the 200-a-month automatic-ordering limit on that same tier - a real, specific trigger for an upgrade to Progressive at $65.99 a month, even though the listing cap itself was never remotely close to being reached. On Sellhelm, the same shop's 400 listings and 220 monthly orders both sit well within a Solo licence's complete absence of either cap, at the same £99 paid once. The listing count alone, in this case, would have understated which plan this shop actually needed on Easync - the order volume, not the catalogue size, was the real constraint.

An honest summary, not a verdict

Easync and Sellhelm are built for different scales and different philosophies, and this piece is not a claim that one is simply better than the other in every situation. A seller running a genuinely large, multi-marketplace operation sourcing broadly from AliExpress and other open catalogues has real, practical reasons to prefer Easync's scale and full automation. A seller running a focused, single-category UK furniture shop on eBay, sourced from a small number of deliberately vetted suppliers, wanting a fixed cost and a review step before anything goes live, has equally real reasons to prefer Sellhelm. The honest answer, as with every comparison in this series, depends on which of those two shops a specific reader is actually running.

Questions people ask