£99 per PC
Solo: You run your shop from one PC.
- One shop, one computer
- The evening seller, or a shop just getting going
- Everything, with nothing held back
1 licence for £99
Pricing
Pay once. List as many as you like.
The subscription tools rent you a listing allowance by the month, and the cheapest plans stop at 200 listings. Sellhelm is one payment for the software: no cap on listings, no per-order fee, no monthly bill. It runs on your own PC.
- No subscription
- No listing limits
- No per-listing fees
- Every 4.x update included
- 14-day money-back guarantee
Choose a pack
FLASH30 applied: 30% off whichever pack you choose. The price you pay is shown at checkout.
Every pack includes everything. The only difference is how many PCs it covers.
- Every Sellhelm 4.x update
- Pricing after every eBay fee
- Stock and price watching for 32 supplier shops
- Order desk, tracking and Finances with VAT
- Five listing designs, Chrome extension included
- Support requests in your account
Need more than five? Ask us and we will work something out.
The alternative
What the same shop costs everywhere else.
One honest basis: the plan each company sells to a shop with 500 live listings, at the price that company publishes itself. Follow any name to check it.
Swipe the table sideways to see every column.
| What is being compared | SellhelmSolo, one PC | AutoDSStarter | Hustle Got RealPro | EasyncBasic |
|---|---|---|---|---|
| What it costs | £99 once | $39.90 a month | $55 a month | $49.99 a month |
| Three years of it | £99 | $1,436 | $1,980 | $1,800 |
| Listings allowed | No limit | 500 | 500 | 2,000 |
| Where it runs | Your own Windows PC | The vendor's servers | The vendor's servers | The vendor's servers |
| Anything else to pay | No, and every 4.x update is included | Automatic ordering is a $9.90 a month add-on. Annual billing is 25% off. | Annual billing is up to 40% off, and annual plans are non-refundable. | Automatic orders are capped too, from 200 a month on Basic. |
| If you stop paying | It keeps working. The licence is yours | Access ends | Access ends | Access ends |
Prices read from each company's own public pricing page on 27 September 2026, in the currency that company prints them in; we do not convert them. They change their prices, so check before you decide. Annual billing is cheaper at all three. This compares what each one costs and how many listings it allows, not what each one does.
Where they beat us
- They sell on more than eBay. These tools list to several marketplaces and to Shopify. Sellhelm does eBay today. Other marketplaces are being looked at, but nothing is promised and nothing has a date.
- They run in a browser, on any machine. Sellhelm is a Windows 10 and 11 program. No Mac, no phone, no tablet.
- They have huge product catalogues to browse. Sellhelm watches the suppliers you choose. It is not a product-research tool.
- They run several shops from one login. AutoDS's Advanced plan manages up to three stores in one account. Sellhelm connects one eBay account per PC, so a second shop means a second licence.
If any of those four matter more to you than the price, buy one of theirs. We would rather say so here than take £99 off you and refund it in a fortnight.
Already paying every month?
Sellhelm is one payment.
Slide to what you pay for a listing tool now and see when Solo has paid for itself.
Solo pays for itself in about 3 months.
Over three years you would spend £1,440 against £99: £1,341 kept.
Fourteen days. Your money back in full.
Try it on your own shop. If Sellhelm is not right for you, say so within 14 days and we refund every penny, with no forms and no argument.
How refunds work →Why it feels different
It runs on your PC, not in somebody's queue.
Every tool in the table above is a website. You ask their servers to do something, and you wait your turn behind everyone else paying them that month. Sellhelm is a program on your computer.
- Nothing waits in a queueThere is no Sellhelm server that could be busy, slow or down. A price check starts the moment you press it, and runs at the speed of your own PC and your own internet line.
- You choose how often it looksEvery ten minutes or twice a day, on the suppliers you pick. You are not sharing a scheduler with everybody else on the plan.
- Your shop stays on your machineThe database is a folder on your PC. There is no Sellhelm login, no analytics in the program, and nothing about your shop is sent to us - only a licence check when you activate.
- You press buy, not a robotThe order desk opens the supplier's page with the buyer's address already split into separate fields, each one a click to copy. You see the total and the delivery date before any money moves, which is the part worth two minutes.
- Shops that block programs still workSellhelm's Chrome extension reads the 8 shops that turn automated tools away, in your own browser, as you. A tool on somebody else's servers cannot do that.
- It still works in ten yearsA perpetual licence and a program on your own disk cannot be switched off from somewhere else, repriced, or retired because the company changed direction.
Choosing
Which pack is for you?
£74.50 per PC
Pair: You want a second PC in the business.
- A partner or assistant on another PC
- A laptop as well as a desktop
- A second shop of your own
2 licences for £149, saving £49 against buying 2 Solo
£49.80 per PC
Crew: You have a team, or several shops.
- Up to five PCs, each with its own licence
- Each PC connects its own eBay account
- The lowest price per PC by a distance
5 licences for £249, saving £246 against buying 5 Solo
In every pack
All 12 of these. In the cheapest pack.
There is no Starter, no Pro and no Enterprise. The packs differ only in how many PCs they cover, and nothing is held back for a dearer plan, because there is no dearer plan.
- Every 4.x updateEach new release appears in your account to download, at no extra cost.
- Pricing after every feeSet the return you want; Sellhelm solves for the eBay price after all four fees.
- Watching for 32 shopsPlus any other shop you paste a link from. Prices and stock kept in step.
- The safety railsBig jumps held, unknown readings ignored, and nothing ended by accident.
- Drafts you check firstNothing goes on eBay until you have compared it and eBay has been asked.
- Five listing designsWith up to 24 photo slots and delivery wording that follows your policies.
- The order deskSupplier link, copyable address and tracking sent straight onto the eBay order.
- Finances and VATProfit, VAT return figures, the threshold tracker and tax to put aside.
- The Chrome extensionReads the 8 shops that turn programs away.
- Backups and restoreDaily backups, plus Export everything for a fresh install.
- Your accountLicence keys, downloads, receipts and support requests, all in one place.
- A 14-day guaranteeNot for you? Every penny back, no forms and no argument.
Included, and we mean it
Ask for a shop. Ask for a change.
You are buying from the person who writes it, not from a support tier.
Your supplier is not on the list?
Send us the shop. If its pages can be read reliably, we build the reader and it arrives in an update, at no charge, for everyone. That is how the list got to 32 shops. Nothing is held back for a dearer plan, because there is no dearer plan.
Something would work better your way?
Tell us. Sellhelm is written by someone who runs an eBay shop with it, so a change that makes a real day's work easier is a change we want as much as you do. If it improves the program, it gets built, and it reaches you in an update you have already paid for.
Buying
What happens when you buy.
- 1
Pick a pack
Tick the box to agree to the terms, and press the pack you want.
- 2
Pay securely
You pay on our checkout page, in a secure card form run by Stripe. Your card details never reach us.
- 3
Create your password
Right after paying, your account is open with your licences waiting.
- 4
Download and activate
Install Sellhelm, paste each PC's Machine ID into your account, get your keys.
Questions
Before you buy.
Anything else? The full FAQ has more, and you can ask us anything before you pay.
Is there really no limit on listings?
Really. Sellhelm does not count your listings and the price does not change with them. The practical limit is your own PC and the rate your suppliers will let anything read their pages, not a number on an invoice. The tools in the table above sell you an allowance and charge more when you pass it.
What counts as one licence?
One licence lets Sellhelm run on one Windows PC. Pair gives you two, Crew five. You choose which PCs, and you can move a licence to a new PC yourself. See how activation works.
Is it a subscription?
No. You pay once. Every 4.x update is included. If a future major version needs a new licence, you will be told before anything changes, and the version you have keeps working.
What happens if Sellhelm stops being sold?
The copy on your PC keeps running. It is a program on your own disk with a perpetual licence, not a seat on our servers that we can switch off. That is the one promise a monthly tool cannot make you.
My supplier is not in your list. Will you add it?
Send it to us. If its pages can be read reliably we build the reader and it arrives in an update, free, for everyone. You can also paste a link from any shop and Sellhelm will do its best with it straight away. Request a shop.
Can I get a refund?
Yes, in full, within 14 days. Ask through your account or by email and we will refund the payment. The refund policy has the detail.
Do you take my card details?
No. Payment is taken in a secure card form run by Stripe, and your card details never reach this website.
Will I get a receipt or an invoice?
Stripe emails you a receipt as soon as you pay, and it is kept on the Orders page of your account. If you need a formal invoice for your accounts, ask us and we will send one.
What about VAT?
The price shown at checkout is the price you pay. Where VAT applies it is included and shown on your invoice.
Can I add more licences later?
Yes. Buy another pack at any time, or ask us if you would like to top up from a smaller pack.
Does one licence cover more than one eBay account?
Each install connects to one eBay account, using that seller's own developer keys. For several shops, run each on its own PC with its own licence. Crew is built for exactly that.
Take the helm of your eBay business.
From £99, once. Fourteen days to change your mind.
- No subscription
- Every 4.x update included
- Runs on your own PC